Market Ed

IIM Students Drive Digital Transformation Through Strategic Marketing Initiatives

In a collaborative effort led by IIIM, along with E-Igniters (IIIM’s Entrepreneurship Cell), TEIIC (The E-Igniters Incubation Centre), the Institution’s Innovation Council (IIC), and Genesis: The Marketing Club, a dynamic student research presentation event was held on May 14 and 17, 2025.

This initiative served as a bridge between academia and industry, challenging student teams to conduct comprehensive, data-driven market research aimed at enhancing IIIM’s digital outreach and online presence. The experiential project enabled students to apply theoretical knowledge to real-world marketing challenges using tools such as Google Trends, SEO platforms, and social media analytics dashboards. Each team proposed actionable strategies to increase IIIM’s online visibility. A key component of the initiative was the design and execution of a live digital campaign, followed by performance assessments and user feedback analysis.

Winners of the competition:

• Divyansh Goyal
• Sunakshi
• JanviKhatwani
• Khushi Jain
• PrernaJangid

First Runners-up:

• Harsh Bagaria
• Sanya Gupta
• Deepesh Mittal
• Riddhi Vijay

Second Runners-up:

• Vanshika Chouhan
• Dakshita Sharma
• Diya Sharma

This initiative was widely appreciated for fostering entrepreneurial thinking, critical analysis, digital fluency, and collaborative skills among students. The event reflects IIIM’s commitment to skill-based, application-oriented education—particularly in the rapidly evolving fields of digital marketing and communication.