>> About Events

(the quiz), It shall comprise a challenging array of questions to put the participants through a gruelling series of rounds to determine the winner. The event is intended to test the contestants' knowledge and awareness of various functional areas of management, decisive and crucial changes happening in the corporate world.

Participation :  2 members in each team (maximum 2 teams per institute)

(developing the strategy), A game to test the incisive instinct to win the customer mind space by developing marketing strategies for a product or a service keeping in mind product's sales, distribution, pricing and promotion with the ultimate aim of gaining maximum product mileage. In this event the participants will be given a product on day one and will be required to submit a complete portfolio with marketing plan & creative layout (logo, punch line, jingles) bearing in mind the competitive market scenario. The participants are required to bring the creative material on their own.

Participation : 4 members in the team (1 team per institute)

Bisaat presentation : The portfolio created by the participants shall be presented using Power Point.

(create an advertisement), This is a game of innovation and imagination, wherein the participants are expected to identify jumbled brand name, create an advertisement with a distinct punch line and enact it within the stipulated time. “Getting the message across” is the underlying theme of this event. Further, the participants will also be given an abstract product, which they have to promote through live advertisement or any other innovative idea.

Participation : 3 members in each team (maximum 2 teams per institute)

(musical street play), An act of courage where youth take on the societal issues which have become challenges for one and all. Through Melodrama the event is planned to sensitize the ‘generation next’ The enactment theme is to be decided by the teams themselves. Participating teams are requested to avoid comments on personalities and issues of legal interest.

Participation : 7-10 members in each team (1 team per institute)

(case study), It is planned to be a serious academic exercise where in participants will be administered a case to identify, analyse and solve the problem/s therein. It is a game to test business acumen and decision  making skills of the participating teams. Focus of the event would be on the ability of teams to identify various alternatives and formulate strategic solutions.

Participation : 2 members in each team (1 team per institute)

(antakshari), This event is the age old game of 'Antakshari', brand named and packaged to appeal to the younger generation. It is conceived to be pulsating and vibrating mix of lilting songs and throbbing beats. Malhar has, in the past, proven to be one of  the most popular of all cultural events.

Participation : 2 members in each team (maximum 2 teams per institute)

(Perception and Expression), Activity in which an individual acquires and assigns meaning to Visual Stimuli. Participants are expected to display their creative genius to amalgamate and integrate story into a picture that is meaningful in its totality and entirety. Impressive and conclusive out of the box interpretation will be the prime focus.

Participation: 2 members in each team (1team per institute)

(Face Painting), A vibrant and enthralling face painting event that allows the participants to paint the face, sans neck (neck up). The participants are expected to express the spirit of life through a prismatic drench of colour. The theme is “Rangeelo Rajasthan”. The participants are required to bring the requisite material (Paint brushes, colors etc.) on their own. No objects for enactment will be allowed.

Participation : 2 members in each team (1 team per institute)

(Virtual Share Trading), In this event the participants are required to analytically utilize their bran cells and win the game. If you dream to be a millionaire make the right decision at the right time playing as an investor. One who earns more wins the game.

Participation: 2 members in each team (1 team per institute)

(dance), It epitomizes a fusion of diverse classical, semi classical and folk dances representing the rich cultural heritage of our country. The time duration for each choreography is expected to be 5-7 minutes. Participants are required to bring their own cassettes/ CD’s.

Participation : 4-6 members in each team (1 team  per institute)

(music), A singing competition, which provides a platform to the participants to exhibit their melodious disposition. It shall comprise solo performance.

Participation :  individual participation (2 participants per institute)