The next event was ‘KRITI’, the game of innovation and imagination, wherein participants were expected to create an advertisement  with a distinct punch line and enact it within the stipulated time and “Getting the message across” was the underlying theme of this event. The judges for the event were Mr. Santosh Joseph, Mr. Shailesh Jain and Mr. Anirudh Roongta. The winners were Upendra Singh, Subash Choudhary, Jayesh Pareek from Jaipur Engineering College and Research Centre School of Management, Jaipur and Nipun Jain, Prachi Sethia, and Priyanka Mehta, from Pacific Institute of Management, Udaipur were the runners up.